Etisalat wins three nominations at GSMA Global Mobile Awards


Abu Dhabi: Etisalat Group has been nominated for three GSMA Global Mobile Awards this year for advanced and world-class services offered across the Middle East, Africa and Asia markets.
The company’s “Flous” commerce ecosystem has been nominated this year by the GSMA under the category of Best NFC/Mobile Money Product or Service.
Additionally, Etisalat was nominated in the category of Best NFC/Mobile Money Product or Service for its recently introduced Mobile Point of Sales service, Mobile Cashier.
Mobile Cashier transforms merchant’s mobile phones (or tablets) into industrial-grade Point of Sales Terminals, enabling them to accept debit/credit/prepaid cards and mobile money accounts payments in a secured, convenient and simple-to-use environment.
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Etisalat was also nominated in the category of the Best Mobile Product or Service for Women in Emerging Markets for its leading m-Women programme, known as “Weena”.
The initiative involves empowering women in rural Africa by providing them with micro-loans and training them to start businesses distributing mobile services in their communities.

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